"Designed for people with great taste" ✨🧠

About cäpi 🧢

we make hats.
to hide your thoughts, your hair,
or your hangover. 🍃💭😵

since 2025, we’ve been proudly unsure
if our logo is a cap or a gremlin. 🤔👾
either way — it sits on your head. 🧠🫡

Our Story 📖

cäpi was started by a small group of designers who never quite fit into the clean, polished world of "minimalist brands."
We liked good taste, sure — but with personality. 💅
We wanted to make something that looked cool, felt right, and didn’t take itself too seriously.
So we made hats. And people got it. 🎯

What started as a side project turned into a full-time obsession:
design-driven headwear that speaks for itself (and sometimes, for you). 🎙️🧢

Our Philosophy 🌱

We believe that taste is everything — especially in a world where everyone can make something, but not everyone should. 🎨🧠

At cäpi, we take pride in using responsibly sourced and sustainable materials whenever possible. 🌍♻️
Because looking good and doing good aren’t mutually exclusive.

We’re here to offer an alternative to mass-produced loudness:
simple silhouettes, refined details, and just the right amount of attitude. 😎

Each piece is designed to feel effortless — to blend in, or stand out, depending on how you wear it. 🪄🧢

Our Vibe ⚡

• Design-first: We sweat the little things so you don’t have to. 🎨
• Playful always: Life's serious enough. Our hats aren't. 😌
• Subtle branding, strong presence: Taste > trends. 💬
• Conscious choices: Sustainability matters. 🌿
• Built to wear, not just post. 📸

Our Promise 🤝

No hype, no drops, no drama. 🚫🔥
Just hats — made with care, worn with pride. 💚
Whether you're going out, staying in, or hiding from the world: there’s a cäpi for that. 🧢✨

cäpi — Designed for people with great taste 😏🎯